Last Updated: September 23, 2024

V Beauty Pure LLC (“Company”, “we”, or “us”) cares about transparency.  We want you to know how we use cookies and other tracking technologies to provide our website, vbeautypure.com and all affiliated websites and subdomains, (the “Site”) and related services, (together with the Site, the “Services”) so that you can interact with us with confidence. By continuing to use the Site or Services, you are agreeing to the activities disclosed herein, subject to any preferences you set in our cookie consent manager as explained below.  This Cookie Policy should be read together with our Privacy Policy and our Terms of Use.

When you use the Site, we may place cookies and other similar technology on your device, including mobile device, in accordance with your preferences set on our Consent Preferences page.  To access the Consent Preferences page, please click on the link in the footer.

What are Tracking Technologies?

A cookie is a small text file that can be stored on and accessed from your device when you visit our Site, to the extent you agree. Other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use the Site. This allows our Site to recognize your device from those of other users of the Site. The information provided below about cookies also applies to these other tracking technologies.

Why do we use cookies and Tracking Technologies?

Cookies and tracking technologies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyze the use of our Site (analytics cookies) and they can also facilitate/track the interaction on our websites Site and online content with social media (e.g. links to social media sites, like buttons, etc.). 

We or our third-party providers may also use web beacons (including conversion pixels) on our Site, in marketing e-mail messages, or our newsletter, and/or affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor Site activity. The information provided below about cookies also applies to web beacons and other tracking technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.

Do we use cookies for marketing and analytics?

Yes, we or our third-party providers may use information collected from our cookies to identify user behavior, and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

In other cases, we or our third-party providers can associate cookie information (including information from cookies placed via our advertisements on third-party sites) with an identifiable individual. For example:

• If we or our third-party providers send you a targeted email which includes web beacons, cookies, or similar technologies we will know whether you open, read, or delete the message.

• When you click a link in a marketing e-mail or text you receive from us, we will also use a cookie to log what pages you view and what content you download from the Site, even if you are not registered at or signed into our Site.

• We may combine data from publicly available sources, and from our different e-mail, Site, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our Site using your social media credentials. We combine this data to better assess your experience with us and to perform the other activities described throughout our Privacy Policy.

What if I don’t want cookies or similar tracking technologies?

You can adjust your cookie settings through our cookie consent manager. If you want to remove existing cookies from your device, you can do this using your browser options. If you want to block future cookies being placed on your device you can use our Consent Preferences page.

Please bear in mind that deleting and blocking cookies may have an impact on your user experience.

Types of Cookies

“First party Cookies” are cookies that belong to V Beauty Pure and that V Beauty Pure places on your device. “Third party Cookies” are cookies that another party places on your device through our Site.

We use the following types of cookies:

Persistent Cookies

We use persistent cookies to improve your experience of using the Site. This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Site.

Session Cookies

Session cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track internet usage as described above.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.

The data collected by the Site and/or through cookies that may be placed on your computer will not be kept for longer than is necessary to fulfill the purposes mentioned above. In any event, such information will not be kept for longer than one year.

Our cookies are used for the following purposes: