Privacy Policy
Last Updated: June 22, 2026
V Beauty Pure LLC (“V Beauty,” “our,” “us,” or “we”) is committed to protecting the privacy and security of the information of our website visitors (“you”). We want you to understand how we collect and use information from our website vbeautypure.com and all subdomains or affiliated websites (the “Site”) and our related services, (together with the Site, the “Services”) so you can interact with us with confidence. By using the Services, you accept and agree to the practices this Privacy Policy describes. If you do not agree to any of the terms in this Privacy Policy, you should not use the Services.
Notice at Collection for California Consumers: If you are located in California, please review our Privacy Notice for California Residents appended as a supplement to this Policy.
What Information Do We Collect?
When you use our Services, we may collect, store, and process various kinds of data, including Personal Information about you. “Personal Information” refers to information about you that can be used to identify you, such as your name, address, telephone number, e-mail address, credit card information, or transaction information.
Specifically, we may collect, store, or process information when you:
Register on our Site;
Place an order, return an item, or make an exchange;
Submit a form on the Site;
Contact us with inquiries, including via email;
Subscribe to our newsletter or otherwise sign up to receive communications;
Respond to a survey;
Enter contests or sweepstakes; or
Voluntarily provide information.
We may also collect details of your visit to our Site and the pages you access, including, but not limited to, traffic data, location data, weblogs and other communication data, including your IP address, browser type, the date and time you accessed or left the Site, and which pages you viewed. Some parts of our Site uses cookies and other technologies to collect this information about your general internet usage. See the section below called “How We Use Tracking Technologies” to learn more.
The above excludes text messaging originator opt-in data and consent; we do not share this information with any unaffiliated or non-agent third parties.
Why We Collect Information
We use your information for the following purposes:
To present our Services to you;
To process transactions;
To personalize your experience;
To provide you with information, products or services, including customer service that you request from us;
To administer a contest, promotion, survey, or other Site feature;
To fulfill any other purpose for which you provide it;
To notify you about changes to our products or Services we offer;
To allow you to participate in any interactive features on our Services;
In any other way we may describe when you provide the information;
To improve our Services;
To perform analytics to learn about the behavior of our Service users;
To send periodic emails relating to your order, occasional company news, updates, or related product information;
With your permission, we may send you marketing emails about our Services, new products and other updates;
For any other purpose with your consent;
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site visitors is among the assets transferred.
How We Use Tracking Technologies
We use cookies (small text files stored in your browser) and other techniques such as web beacons (small, clear picture files used to follow your online activities) (“Tracking Technologies”). Tracking Technologies collect information that tells us how you use our Site, web-related products and Services. The use of Tracking Technologies does not give us access to the rest of your computer.
This, in turn, helps us make our Services relevant to your interests and needs. We use a number of different Tracking Technologies, including functional, performance, advertising, and social media or content cookies. Please see our Cookie Policy for more detail.
Our Site’s cookie management tool is configured to honor opt-out preference signals sent by Global Privacy Control (“GPC”) within your browser. Please note that due to technical limitations, the GPC signal may only be recognized within your current browser. For more information on GPC please visit https://globalprivacycontrol.org. You can also opt out of the use of certain analytics and advertising cookies by clicking on the Do Not Sell or Share My Personal Information link at the bottom of our Site.
Our Site does not respond to DNT signals, but you can control your cookie preferences in the settings of your Internet browser. Please note that if you block or reject cookies on our Sites, some functionality of the Sites may be limited.
Your Communication Choices
You may opt out of receiving email marketing communications from us by clicking the unsubscribe link included in our emails or by contacting us. Please note that we may still send you transactional and administrative emails even if you opt out of marketing communications.
We may use RCS Messaging, an advanced messaging technology managed by Google, to send you interactive messages – such as e.g., order confirmations, appointment reminders, and account alerts), customer-service communications, and, where you have opted in, promotional or marketing messages — directly to your mobile device's default messaging application. RCS Messaging enhances traditional SMS and MMS with features such as rich media (images, videos, and carousels), read receipts, and verified business branding. When we communicate with you through RCS Messaging, Google processes certain data on our behalf as a data processor, including your phone number, message content, and message-delivery metadata. Google, our messaging solution providers, and, in some cases, your mobile carrier may access message content for the purposes of message delivery, spam and abuse prevention, and related operational purposes.
You may opt-out of receiving automated text message marketing communications from us by replying “STOP” to the message or contacting us. Please note that we may still send you transactional and administrative text messages even if you opt out of marketing communications. Message frequency may vary. Message and data rates may apply.
Based on where you live, you may have additional rights regarding your Personal Information (see further information in the Your Privacy Rights section below).
The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages, order confirmations, customer service, and marketing messages via SMS. We share certain personal information, including but not limited to name, telephone number, and transaction information, with our affiliate Klaviyo to facilitate these SMS Messages. Please review Klaviyo’s legal policies to learn more about Klaviyo’s data usage and protection. You may choose to stop receiving SMS messages by following the opt out instructions in the SMS messages.
How Do We Share Your Personal Information?
We may disclose your Personal Information as follows:
With affiliates, contractors, service providers, and other third parties we use to support our business and/or our Services;
To fulfil the purpose for which you provide it;
For any other purpose disclosed by us when you provide the information;
With social media companies, as explained below;
With third parties for interest-based advertising and data analytics;
For any purpose with your consent;
With affiliates if you opt-in to receiving communications from affiliates;
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about the Services’ users is among the assets transferred;
To enforce any agreement, including any applicable terms of service;
To establish or exercise our right to defend against legal claims;
To law enforcement and other government authorities such as legislatures, courts, agencies and litigants if we reasonably believe that such action is necessary to: (a) comply with the law and the reasonable requests of governmental authorities; (b) comply with legal process; (c) respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) protect the security or integrity of the Services’ information systems; and/or (e) exercise or protect our rights, privacy, safety or those of affiliates, clients, you or others; and
If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of V Beauty or others.
Payment Information
When you make a payment on our Site, you may be taken to the website of one of our third-party payment processors, including but not limited to, Shopify. The third-party payment processor will either collect or have access to your first and last name, zip code, postal address, email address, payment amount, billing information, and payment card information. In order to facilitate payment processing, some third-party payment processors may share certain information necessary for payment processing with other third-party payment processors, including credit card data (for example, Shopify may share information with Stripe, in order to complete the payment process). Please review the terms of service and privacy policies of those third-party payment processors to learn how those third-party payment processors protect your information.
The Services may also use artificial intelligence (“AI”)-powered tools, including but not limited to, ChatGPT, developed and operated by OpenAI, and Microsoft CoPilot, developed and operated by Microsoft Corporation, to support certain features and functions of our Services. These tools use large language models to process and generate text-based content, and they may be used to assist with tasks such as responding to inquiries, generating content, analyzing information, or enhancing the user experience on our Site. When you interact with features powered by these AI tools, certain data you provide—such as text inputs, queries, or other information submitted through the relevant features—may be transmitted to and processed by OpenAI or Microsoft on their respective servers. This means your data may be processed by third-party systems outside of our direct control, subject to the privacy policies and data-handling practices of those providers. We take reasonable steps to limit the data shared with these AI providers to what is necessary for the intended function.
Your Privacy Rights
Depending on your state of residence, you may have certain privacy rights, subject to certain exceptions, including:
· Right to Access. You may have the right to request that we disclose what Personal Information we collect, use, disclose, and sell about you.
· Right to Correction. You may have the right to request correction of Personal Information that we maintain about you if you find that the Personal Information is inaccurate.
· Right to Deletion. You may have the right to request that we delete Personal Information that we have collected from you.
· Data Portability. You may have the right to request a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format.
· Right to Withdraw Consent. You may have the right to withdraw your consent to the processing of your Personal Information.
· Right to Opt-Out. You may have the right to opt-out of certain uses of your Personal Information such as for (i) a “sale” or (ii) “sharing” for cross-context behavioral advertising.
· Right to a List of Third Parties. You may have the right to obtain a list of third parties to which we have disclosed Personal Information.
· Right to Appeal. In some circumstances, we may deny your request to exercise one of your privacy rights described in this Privacy Policy (e.g., if we cannot verify your identity). You may appeal our decision by responding to our denial email or submitting a request to support@vbeautypure.com.
We do not engage in profiling activities that further automated decisions producing legal or similarly significant effects.
Requests to exercise these rights may be made using the contact information listed at the end of this Privacy Policy, or as otherwise described in this section. We will not discriminate against you for exercising your privacy rights.
How Do We Protect Your Information?
To protect your Personal Information, we take commercially reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our Platform thus is done entirely at your own risk.
Third-Party Websites and Social Media
Our Site may contain links to other sites, including those of third parties or partners. While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use. By accessing other third-party websites or applications through our Site, you are consenting to the terms and privacy policies of those websites. It is possible that other parties may collect personally identifiable information about your online activities over time and across different web sites when you use our Site.
Our Site may include social media features, such as Facebook “Likes” or “Recommend” buttons, Pinterest, Twitter, Tumblr, and YouTube. These social media features may require cookies to be set to function properly. These features may also collect Personal Information such as your IP address. These features are governed by the Privacy Policy of the social media platform. Please review the Privacy Policy of the social media platforms to learn how they protect your information.
Retention
We retain the Personal Information we collect for the time period required to fulfill the legitimate business purposes for which it was collected and to engage in the use and disclosure practices outlined in this Privacy Policy, unless a different retention period is required by applicable law, or otherwise to fulfill a legal obligation or protect our legal rights. We may also maintain for an indefinite period of time certain Personal Information that has been de-identified. This information is no longer considered Personal Information and we commit not to attempt to reidentify such information.
International Visitors
Our Site is hosted and operated in the United States (“US”). By using this Site, you are consenting to the transfer of your personal information to the US. If you are accessing our Site from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction.
Users Only of Legal Age of Majority
Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we might have any information from or about a child under 13 without verifiable parental consent, please contact us at support@vbeautypure.com.
Privacy Policy Updates
We update the Privacy Policy from time to time, so please review it regularly. If we materially change our Privacy Policy, we will notify you by contacting you through your provided e-mail address or by posting a notice on our Site. Your continued use of our Services will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site and notify us that you do not want your information used in accordance with the changes.
Contacting Us
We welcome any questions, comments, or complaints you may have regarding this Privacy Policy. Please do not hesitate to contact us by email at support@vbeautypure.com or by writing to us:
V Beauty Pure
2257 Vista Parkway, Suite 23
West Palm Beach, FL 33411
888-390-4259
SUPPLEMENTAL NOTICE
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
Effective Date: June 22, 2026
This Privacy Notice for California Residents supplements the information contained in the V Beauty Pure Privacy Policy above (“Privacy Policy”), and applies only to California residents (“You,” “your” or “consumer”). This section provides additional disclosures for residents of California, as required by the California Consumer Privacy Act, as amended (the “CCPA”). Please remember that the information we collect varies based on our relationship with you and note that certain Personal Information or activities may not be reflected in this section because they are exempt from the CCPA.
I. CCPA Categories of Personal Information We Collect, How and Why We Collect Them
We collect the following categories of Personal Information about California consumers. This information may be, or may have been, collected directly from you, automatically when you use our Services, from third parties, or from publicly available sources.
Identifiers, including real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, or other similar identifiers.
Personal Information described in Cal. Civ. Code § 1798.80(e), including name, signature, address, telephone number.
Commercial information, including records of samples, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including Internet or other similar activity, browsing history, search history, information about a consumer’s interaction with our Sites.
Geolocation data, including location data inferred from your device IP address.
Audio, electronic, visual, thermal, olfactory, or similar information, including audio recordings of customer calls and webinars.
Inferences used to create a profile reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
We use the Personal Information we collect for the purposes described in the Information Use section of our Privacy Policy.
II. CCPA Categories of Personal Information Disclosed
We disclose all of the above categories of Personal Information to service providers or to other third parties as described in the Information Disclosure section above.
III. CCPA Categories of Personal Information Sold or Shared
Under the CCPA, a “sale” of Personal Information includes disclosures of Personal Information to third parties who may use the information for their own purposes, such as analytics and advertising partners. Similarly, “sharing” Personal Information refers to disclosing Personal Information to third parties for cross-context behavioral advertising. Per these definitions, we may sell and/or share the following categories of Personal Information to third party analytics and advertising partners:
Identifiers
Personal Information described in Cal. Civ. Code § 1798.80(e)
Commercial information
Internet or other electronic network activity information
Geolocation data
Inferences
California residents should refer to the Your Privacy Rights section of our Privacy Policy for information regarding their privacy rights under the CCPA and how to exercise them.
You have the right to direct us to not share, disclose, or sell your Personal Information. To exercise this right, you or your authorized representative may submit a request by clicking on the [Do Not Sell or Share My Personal Information link on the homepage of our Sites].
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Sites that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.
IV. Changes to this Supplemental Notice
V Beauty Pure reserves the right to modify, add or remove portions of this Privacy Policy at its discretion and without prior notification. Any changes to this Privacy Policy will be posted on this Site and the date will be updated at the beginning of the Notice.
V. Financial Disclaimer
We may offer users the opportunity to participate in contests, surveys, rebate programs, or other promotions that may be considered a financial incentive under the CCPA. Our collection of your personal information allows us to operate these financial incentives. The types of information we collect when you voluntarily participate in a financial incentive is generally similar to the types of information we collect from those who do not choose to participate. For purposes of applicable law, we reasonably estimate the value of a participant’s personal information to the Company to be reasonably related to the value of the offered prize or promotion, which may vary depending on the type of financial incentive we are offering.
VI. Contact Us
If you have any questions, comments, or concerns about this Privacy Notice for California or our information protection practices, please contact us as follows:
V Beauty Pure
2257 Vista Parkway, Suite 23
West Palm Beach FL 33411
888-390-4259
